Make Smarter
Business Decisions
Business Decisions
Vian Research
We are a research agency specializing in market, audience, and UX research. Our mission is to help startups, and medium to large businesses, uncover growth opportunities through actionable insights.
Our team is ready to start the research process immediately and deliver the essential market insights that will drive your business forward.
Our team is ready to start the research process immediately and deliver the essential market insights that will drive your business forward.
Market and Product insights agency
market research
audience research
insights for business
growing
growing
marketing strategy
Struggling to understand your market or audience?
Making decisions without clear data can lead to missed opportunities and wasted budget.
In today’s competitive landscape, businesses often face a critical challenge: making decisions based on incomplete or inaccurate data.
This can result in missed opportunities, inefficient resource allocation, and strategies that fall short of expectations.
This can result in missed opportunities, inefficient resource allocation, and strategies that fall short of expectations.
By choosing us, you gain a strategic partner who help you to understand how to turn research into actionable insights, helping bridge the gap between data and results.
Let us guide you to smarter decisions and new growth opportunities.
Let us guide you to smarter decisions and new growth opportunities.
Common challenges include:
- Difficulty identifying target audiences
- Unclear market trends and competitive strategies
- Decision-making based on assumptions rather than data
- Lack of direction or ideas for product development
- Chaotic sales and marketing efforts with no clear strategy
We take a personalized approach for every business
We start each research project by analyzing the current situation and crafting a tailored solution to meet the unique needs of your business.
Startups
Medium and large sized businesses
Large industrial companies
The main goal:
To achieve product-market fit
To achieve product-market fit
What we offer:
— identify market opportunities
— test hypotheses
— validate them in the market
— identify market opportunities
— test hypotheses
— validate them in the market
What you get:
— Custom research and analysis designed specifically for your business goals
— A clear plan of action based on validated insights to achieve product-market fit and sustainable growth
— Custom research and analysis designed specifically for your business goals
— A clear plan of action based on validated insights to achieve product-market fit and sustainable growth
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The main goal:
To scale by entering a new market or creating a new product
To scale by entering a new market or creating a new product
What we offer:
— analysis of existing audience behavior
— Identification of new markets for your existing product
— analysis of existing audience behavior
— Identification of new markets for your existing product
What you get:
— Insights into what drives your customers and how to improve engagement
— А strategic plan to enter and succeed in these new markets
— Insights into what drives your customers and how to improve engagement
— А strategic plan to enter and succeed in these new markets
The main goal:
To maintain leadership positions in the modern market and become more customer-oriented
To maintain leadership positions in the modern market and become more customer-oriented
What we offer:
— Market Analysis and Trends Forecasting
— Customer-Centric Strategy Consulting
— Market Analysis and Trends Forecasting
— Customer-Centric Strategy Consulting
What you get:
— Tailored decisions how to stay ahead of the competition, adapt faster, and remain leaders in the industry
— Tailored decisions how to stay ahead of the competition, adapt faster, and remain leaders in the industry
How We Help You Succeed
We offer a full-cycle research process, from hypothesis formulation based on your business objectives to in-depth analysis of the collected data.
We handle all management of interviews and data processing.
We provide high-quality analytics with visualization, conclusions, and insights to drive the growth of your business.
Service includes:
Comprehensive analysis of current market trends, emerging opportunities, and competitive landscapes, including TAM, SAM, and SOM metrics.
Gathering and evaluating competitor offerings, assessing their strengths, weaknesses, and market positioning to identify your company’s standing in the industry.
Conducting one-on-one interviews with potential and current customers to gain direct insights into their needs, behaviors, pain points, and preferences.
User experience testing to assess the usability, functionality, and satisfaction of your digital platforms, products, or services.
Tailored marketing strategy development based on market research, customer insights, and competitive analysis.
Market overview
Benchmarking
CustDevs
UX-tests
Marketing Strategy
Why One-to-One Interviews (CustDevs)?
This method allows us to gather information about the real experiences of the client.
CustDev is the process of researching the needs and desires of the target audience to create a product or service that best meets their demands. The key feature of the method is a direct conversation with a client or expert in your field based on a specially designed questionnaire.
Research is a fairly comprehensive process that includes designing the study, recruiting respondents, conducting interviews, and analyzing the data. One study takes 4−6 weeks. We make the entire process transparent so you can understand each stage. We have developed a 6-step algorithm that helps you understand how the process is structured and what results you can achieve through research.
Research is a fairly comprehensive process that includes designing the study, recruiting respondents, conducting interviews, and analyzing the data. One study takes 4−6 weeks. We make the entire process transparent so you can understand each stage. We have developed a 6-step algorithm that helps you understand how the process is structured and what results you can achieve through research.
download 6-step guide
We are flexible
...and can conduct research in any language your customers speak
We conduct interviews and UX-tests across Europe and globally, with a team of highly skilled, English-speaking interviewers and researchers. Additionally, we have native-speaking experts in German, Polish, French, and Spanish, ensuring a diverse and inclusive approach to data collection.
Beyond research, we also offer training services for your marketing team. We can organize customized training sessions to teach your team how to effectively conduct interviews and gather data in your language, equipping them with the necessary skills to run independent research projects in the future.
Discuss the specifics of your business with us or schedule a training session
Our strength lies in deep analytics
From just 20 interviews, we can gather enough insights to shape your strategic product and marketing plan for the entire year ahead.
Our clients particularly appreciate our analytical reports
They are:
- Easy to understand and interpret
- Ready to share with your team and stakeholders
- Focused on providing clear next steps to help you achieve your business goals
- Contain a specific action plan to guide your strategy and ensure effective execution
Let’s Discuss Your Research Needs
Our team is ready to begin the research process as soon as possible and provide you with the essential market insights to drive your business forward. We would be happy to schedule a meeting or call to discuss the specifics of how we can proceed.
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Please feel free to reach out with any questions or to arrange a follow-up consultation. We look forward to working with you and helping you achieve measurable business success through in-depth audience analysis.
About us
We are a team of product specialists, marketers and analysts with over 10 years of experience in our respective fields.
We are based in the EU and work worldwide.
We are based in the EU and work worldwide.
Project leaders
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(b)
(c)
Viktoria Lyashchenko
Vilnius, Lithuania
role:
Founder, marketing and audience researcher
Project leaders
Project leaders
Kristina Michailova
Barcelona, Spain
role:
Co-founder, product manager, Business analyst
Anna Antonenko
Helsinki, Finland
role:
Partner, Interim CMO, consultant, advisor
Vian Research
for qestions
rights
mail — agencyvian@gmail.com
telegram — @vinogradova_edu
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Market and Product insights agency
